Learn the Language of Data
Build a solid foundation in data literacy. Learn to read, interpret, and communicate with data effectively in any role.
From the book
The best-selling introduction to understanding the power of data, by Ben Jones. A standalone guide to this course with extra material on the intersection of data and AI literacy.
This course is the online companion to the book. A Data Literacy subscription unlocks the full course — every lesson, the AI Coach, and a free digital copy of the book.
Data Literacy Fundamentals is your comprehensive introduction to the world of data. Whether you're a business professional, educator, or aspiring analyst, this course gives you the foundational skills to understand data, ask the right questions, and make better decisions. Taught by Ben Jones — former Tableau leader, UW professor, and author of Data Literacy Fundamentals — this course takes you through eight lessons that build on each other, with the number of concepts in each lesson also building up from 1 to 8. **What you'll learn:** - The ONE Overall Goal of Data (the DIKW Pyramid) - The TWO Systems of Thinking (intuition and analytics) - The THREE Domains of Application (personal, public, professional) - The FOUR Types of Data Scales (nominal, ordinal, interval, ratio) - The FIVE Forms of Data Analysis - The SIX Ways of Displaying Data - The SEVEN Groups of Data Activities - The EIGHT Questions to Ask Upfront Includes a free digital copy of the second edition of the best-selling book Data Literacy Fundamentals by course instructor Ben Jones.
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